# Develop creative that makes the right impact on consumer behavior.

# A/B Testing

A/B test creative elements within your videos - background music, messaging, colors, logo placement, alternate endings, etc - to identify which is most effective and should be used in the final advertisement.

Example Use Case  
Example Use Case

Following an A/B test comparing clothing color, it is revealed that the purple clothing generated much higher levels of Brand Recall than the yellow clothing.

# Animatics Testing

Test creative concepts prior to going into production to ensure that you produce the most effective ad the first time.

Example Use Case  
Example Use Case

After testing multiple animatics, you learn that Concept 1 elicited significantly higher levels of Joy and overall Mood from your target demographics than Concept 2, giving you the confidence to know your production dollars are spent on the most effective creative.

# Insights To Inform Future Creative

Discover trends in how consumers are responding to core elements of the latest industry ads or your ads, and use that knowledge to inform future creative.

Example Use Case  
Example Use Case

Our research shows that the Mood of 25-44 year old females increases over 48% when a beer is shown with condensation for at least 2.5 seconds.

# Optimize media spend through insights that inform targeting decisions.

# Eliminate Media Waste

Learn what videos are most effective before spending media dollars on distribution or testing in-market.

Example Use Case  
Example Use Case

After testing multiple videos prior to launching your campaign, you learn that video “A” generated significantly low levels of Mood and Brand Recall. Video “A” is pulled from distribution, saving valuable media dollars.

# Inform Media Weight

Weight media dollars more heavily on the videos you know will resonate most with your target audience.

Example Use Case  
Example Use Case

All three of your videos tested well with target demographics, but video “A” evoked the strongest emotional response from all audiences, indicating more media dollars should be spent distributing video “A”.

# Identify The Most Receptive Audiences

Make better informed buying decisions by learning how each of your target demographics respond to each of your videos.

Example Use Case  
Example Use Case

After testing your videos against the U.S. population sample set, you learn that Hispanic females ages 24-35 had the strongest responses to video “C”, while Caucasian males ages 45-55 favored video “A”, and African American females ages 18-25 loved video “B”. These insights guide your buying decisions for each spot.