Emotion Analytics Marks A New Era In Ad Measurement
Dumbstruck is a leading emotion analytics company that provides marketers with deeper insight into the emotional factors that shape consumer behavior and drive campaign effectiveness.
Transform Your Advertising
Know the effectiveness of your ads prior to launch.
What if you could measure the effectiveness of your ads prior to launch?
Dumbstruck gives advertisers the ability to know exactly how specific demographics respond to their ads prior to launch, enabling them to make better informed media and creative decisions and increase overall campaign performance.
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Discover how specific creative elements impact consumer behavior.
What if you could know how specific creative elements impact consumers?
In an industry driven by data, campaign performance is largely measured by behavioral metrics (click rates, conversions, number of views, social media likes, length of views, etc.), but it can be challenging to prove that these metrics are indicative of campaign effectiveness. For example, a high number of views doesn’t necessarily mean that consumers liked your video or that it was effective. How can marketers truly prove their creative had the desired impact on consumer response and behavior?
Dumbstruck’s emotion analytics gives marketers the ability to measure how their ad creative impacts consumer emotions moment-by-moment, enabling marketers to know exactly how to change future creative in order to make the emotional and behavioral impact they want most.
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Leverage emotional data to inform both creative and targeting decisions.
What if you could identify behavioral insights that inform both creative and media strategies?
The explosion of consumer data and automation software has led marketers to rely heavily on behavioral data to inform the bulk of their campaign strategy, often at the expense of creative, which is equally critical in driving campaign effectiveness.
Dumbstruck’s emotion analytics informs BOTH creative and targeting decisions. Through our AI-powered emotion analytics, marketers are able to identify insights that inform targeting based on consumer receptivity, AND determine the creative elements that make the strongest impact on consumer behavior -- ensuring the most effective creative is delivered to the most receptive audience.
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Learn how your ads perform as compared to other ads in your industry.
What if you could measure ad effectiveness using performance benchmarks tailored to your industry?
Dumbstruck’s data science team has developed a unique video scoring system that measures ad effectiveness based on performance benchmarks relative to each consumer industry. As a result, advertisers who test with Dumbstruck are able to learn how their ads perform in comparison to other ads in their category, or to their own ads. Dumbstruck’s emotion analytics also identify industry trends and key insights that advertisers can utilize to inform future creative and targeting strategies.
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Ensure the brand safety of your messaging.
What if you could know your ads would be received positively by consumers?
Consumers today are quick to discern when an advertiser is being disingenuous, or worse, offensive. One slip up could cost tens of millions in repercussions.
Dumbstruck’s emotion analytics gives brands the ability to know exactly how consumers feel about their messaging before it goes live, ensuring the final communication makes the intended impact.
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Make your ads more emotional.
What if you could know your ads formed strong emotional connections with consumers?
The most successful ads are those that make emotional connections with consumers, period. Recent studies have shown that emotional ads perform three times better than rational ads, as 80% of our decisions are driven by our emotions - including what we like, remember, and purchase. Dumbstruck enables advertisers to ensure their creative connects with consumers on a human, emotional level -- driving the behavioral responses that advertisers want most.
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