HOW IT WORKS

AI Based in Science

Dumbstruck’s AI-powered emotion analytics is backed by 50 years of academic research in human psychology and neuroscience that demonstrates how certain patterns in human emotional responses elicit key consumer behaviors.

Dumbstruck is able to identify these patterns in emotion response data and measure the extent to which video content will drive specific consumer behaviors like brand recognition, brand recall, positive association, and purchase intent.

Consumer Participation

Recruited from a pool of more than 29 million consumers globally, participants are guided through a unique opt-in video viewing process that accesses their PC or mobile cameras to capture emotion data in a matter of minutes.

AI-Powered Emotion Analytics

Using AI-powered facial coding technology, Dumbstruck analyzes millions of emotion data points in real-time to identify exactly how each participant is feeling, moment-by-moment, as they react to the video.

Eye Gaze Heat Map

As emotion data is analyzed, Dumbstruck’s advanced eye gaze technology simultaneously measures Attention Dispersion, a key metric in calculating viewer attention, conscious thought, and information processing as participants watch the ad.

Critical Behavioral Insights

Dumbstruck’s proprietary algorithms - built around decades of research on human emotion and behavior - identify and score the presence of complex behavior patterns within the data, which is then compiled into a comprehensive client report detailing how the ad performed in terms of specific behavioral goals and industry benchmarks.

Data Integrity

Dumbstruck’s advanced AI-powered data cleansing verifies that each participant is unique, and confirms their age, gender, ethnicity, and overall reaction quality to ensure absolute integrity of the panel and data - a process that is solely unique to Dumbstruck.